Max Bupa Health Insurance

Max Bupa is a recently launched stand-alone Health Insurance company in India. The vision of the organization is to become India's most admired Health Insurance Company by inculcating new standards in delivering service excellence. Max Bupa Health Insurance Company Ltd. (Max Bupa) is a joint venture between Max India Limited and the UK based healthcare services expert - Bupa.

Max - A Rs. 5,000 Crore Group, have over 500 offices across more than 300 locations in India. In other words, more than 20,000 employees and 84,000 agents, servicing a customer base of 3.5 million. Bupa - Bupa was established way back in 1947 as the British United Provident Association. Today, more than six decades later, Bupa has over 10 million customers in over 190 countries.

Health Insurance Plans

1) HeartBeat Gold : The policy covers reasonable and customary expenses incurred towards medical treatment taken during the Policy Period for an Illness or an Accident .

2) HeartBeat Platinum : The Heartbeat Platinum health plan covers you against unforeseen medical expenses along with a range of services to help you take care of your health.

3) HeartBeat Silver : The Heartbeat Silver Health Plan is designed to provide you a cushion of support to tackle medical expenses that may crop up in the course of your or your family lifetime.

Max Bupa Health Begins Life Insurance Business

‘Heartbeat’ is an individual and family oriented health insurance cover for Indians across all age groups. The new plan is available in three levels platinum, gold and silver provides cover for expenses including in-patient treatment, pre-and post-hospitalisation, maternity and childcare benefits. There is no age limit and family members across all age groups are insured with a comprehensive cover ranging from Rs 2 lakh to Rs 50 lakh, depending on age.

Alliance with hospitals

Max Bupa Health Insurance has a direct working relationship with a network of 375 hospitals and healthcare providers and it will service customers directly without third party involvement, through an in-house team of relationship managers. The company also has a 24/7 health line so that customers have easy access to health care.

With a pan India launch in six cities — Mumbai, Delhi, Pune, Chennai, Hyderabad and Bangalore, the company sees huge potential in India. Talking to Deccan Herald, Max Bupa Health Insurance Chief Executive Damien Marmion said, “India has only 3 per cent penetration of health insurance so we see a tremendous scope here. Also, the youth with a large disposable income comprise a majority of the population. We want to spread the message of the importance of healthier, more successful lives to them.” The company has invested Rs 151 crore in the venture.